Thursday, March 5, 2015

Happy birthday, FCTC!

My op-ed on the 10th anniversary of the WHO FCTC. "In 2005, when the FCTC came into force, the world’s nations united in saying it cannot be business as usual for the tobacco industry."

http://www.bworldonline.com/content.php?section=Opinion&title=vanquishing-the-tobacco-scourge-still-a-long-way-to-go&id=103714

Vanquishing the tobacco scourge: Still a long way to go


THE WORLD Health Organization Framework Convention on Tobacco Control (FCTC) turned 10 last Feb. 27. Given that tobacco kills six million people globally every year, the importance of celebrating this treaty cannot be over-emphasized. Today, there are 180 State Parties to the FCTC, committing themselves “to protect present and future generations from the devastating health, social, environmental and economic consequences of tobacco consumption and exposure to tobacco smoke.”

In 2005, when the FCTC came into force, the world’s nations united in saying it cannot be business as usual for the tobacco industry. Over the past decade, the world has seen many local and national governments banning smoking indoors and in workplaces and even some outdoor public places (including the Olympics and Southeast Asian Games), as well as banning tobacco advertising and promotions in mass media and at points of sale, including the retail display of tobacco products. Many countries have also banned or restricted the tobacco industry’s fake corporate social responsibility (CSR) schemes, acknowledging that an industry that inherently harms society can never be deemed socially responsible.

Regular excise tax increases that make products increasingly less affordable are also slowly gaining ground in all regions of the world based on the recognition that taxation is not only a revenue measure but also an important public health measure that encourages current smokers to quit and discourages youths from starting to smoke. Notably, within ASEAN, excise was increased by more than 300% in Brunei (2010) and the Philippines (2013). Additionally, excise surcharges have been dedicated by law to fund tobacco control in Thailand, Laos and Vietnam, while in the Philippines, incremental excise revenues are earmarked for universal health coverage and alternative livelihoods of tobacco farmers and workers.

Health warning labels have also come a long way, from absent or tiny text-only warning on the sides of packages to large pictorial warnings on the front and back of packs in more than 75 countries, with Thailand currently having the world’s largest (85%) pictorial warnings. In Australia, standardized or plain packaging enhances these graphic warnings by removing the attraction and glamor of colorful branded packages.

These are all consistent with the various evidence-based implementation guidelines that the FCTC Conference of Parties (COP) has adopted over the past several years, but 10 years later, we need to ask: are we on track to end the tobacco epidemic and its profoundly negative consequences, not just on the health of individuals, but also on human rights, social development, national economies, and the environment? Have we begun to see a decline or even a slowing of consumption in developing countries? Are the poor smoking or chewing less tobacco? Are the tobacco industry’s profits declining?

Unfortunately, smoking prevalence is still high in many countries, and cigarettes remain very affordable, including in all ASEAN countries. Consequently, the number of tobacco users and deaths continues to rise, while the tobacco industry, the vector of the epidemic, continues to make obscene profits at the expense of public health: in 2013 the profit of the four biggest companies was over $36 billion.

So while the FCTC has accelerated tobacco control progress in many countries, a more serious effort is needed to achieve the global target of reducing tobacco use prevalence by 30% by 2025 (This target was adopted in 2013 by the World Health Assembly as part of the Global Action Plan for non-communicable diseases, and subsequently by the FCTC COP in 2014.).

Based on global and country reports submitted to the COP, two of the main challenges identified are tobacco industry interference in policy development and implementation, and limited resources in countries for tobacco control. A large focus therefore must be to enlighten misguided policy makers, government officials, and media practitioners, who continue to defend industry positions, so that regulations can be as strong and effective as possible and to ensure that adequate human and financial resources are allocated to FCTC implementation at both national and global levels.

At the national level, tobacco control needs to be prioritized if countries are to tame the exponentially growing non-communicable diseases burden; without tobacco control, it will be impossible. This requires a whole-of-government approach, possibly framing tobacco control as a national development priority, so that ministries of finance, education, social welfare, agriculture, labor, and trade must support tobacco control, not just ministries of health.

Local governments also have a large role to play in implementing and enforcing smoke-free policies and educating their constituencies.

Expectedly, the tobacco industry will continue to interfere, aiming to defer, dilute and delay effective regulation. It is necessary therefore to continue raising public awareness of such tactics and working to denormalize the tobacco industry. Governments need to hold the tobacco industry accountable for the devastating consequences of its products, and -- a related issue -- implementation of FCTC Article 5.3, calling for governments to refuse to cooperate with the tobacco industry in formulating health policy, should be a priority in all countries.

At the global level, nations need to look seriously at accelerating FCTC implementation, so that the tobacco death clock can begin to slow down. Within the post-2015 Sustainable Development Goals, non-communicable diseases are shaping to be a priority, so this is good news, as long as global leaders remind themselves that tobacco is a major risk factor for the four major non-communicable diseases and that FCTC implementation should be a priority within the non-communicable diseases priority. Additionally, tobacco’s social, economic, and environmental harms should also be covered.

Ten years of the FCTC is a good number to celebrate, but let’s hope it doesn’t take another 10 to see even faster progress. Six million preventable deaths per year is six million too many.


Dr. E. Ulysses Dorotheo is the FCTC program director of the Southeast Asia Tobacco Control Alliance (SEATCA) and currently sits as chair of the board of the Framework Convention Alliance, a global NGO of close to 500 member organizations.

Wednesday, December 17, 2014

US Court orders tobacco companies to "tell the truth"

In June 2014, U.S. District Judge Gladys Kessler of the District of Columbia issued a final order in a long-standing case detailing how the major U.S. tobacco companies must publish court-ordered "corrective statements" to atone for decades of deception of the American public about their deadly products. The order by Judge Kessler includes a list of newspapers and TV networks in which the corrective statements must run, website announcements, and cigarette package “onserts” (information affixed to the packaging or cellophane wrapping).
Judge Kessler in November 2012 finalized the text of corrective messages that are to be made public.  United States v. Philip Morris USA Inc. et al., No. 99-CV-2496 (GK), 2012 WL 5928859 
Earlier this month, tobacco companies filed an appeal claiming that the phrasing in the proposed statements would "punish and humiliate" them, objections that rest largely on matters that were already decided by the D.C. court in 2009.
Below is the text of the five court-ordered Corrective Statements:
Adverse Health Effects of Smoking

A Federal Court has ruled that Philip Morris USA, R.J. Reynolds Tobacco, Lorillard, and Altria deliberately deceived the American public about the health effects of smoking, and has ordered those companies to make this statement.

Here is the truth:
• Smoking kills, on average, 1200 Americans. Every day.
• More people die every year from smoking than from murder, AIDS, suicide, drugs, car crashes, and alcohol, combined.
• Smoking causes heart disease, emphysema, acute myeloid leukemia, and cancer of the mouth, esophagus, larynx, lung, stomach, kidney, bladder, and pancreas.
• Smoking also causes reduced fertility, low birth weight in newborns, and cancer of the cervix.

Addictiveness of Smoking and Nicotine

A Federal Court has ruled that Philip Morris USA, R.J. Reynolds Tobacco, Lorillard, and Altria deliberately deceived the American public about the addictiveness of smoking and nicotine, and has ordered those companies to make this statement.

Here is the truth:
Smoking is highly addictive. Nicotine is the addictive drug in tobacco.
Cigarette companies intentionally designed cigarettes with enough nicotine to create and sustain addiction.
It's not easy to quit.
When you smoke, the nicotine actually changes the brain - that's why quitting is so hard.

Lack of Significant Health Benefit from Smoking “Low Tar,” “Light,” “Ultra Light,” “Mild,” and “Natural” Cigarettes

A Federal Court has ruled that Philip Morris USA, R.J. Reynolds Tobacco, Lorillard, and Altria deliberately deceived the American public by falsely selling and advertising low tar and light cigarettes as less harmful than regular cigarettes, and has ordered those companies to make this statement.

Here is the truth:
• Many smokers switch to low tar and light cigarettes rather than quitting because they think low tar and light cigarettes are less harmful. They are not.
• “Low tar” and filtered cigarette smokers inhale essentially the same amount of tar and nicotine as they would from regular cigarettes.
• All cigarettes cause cancer, lung disease, heart attacks, and premature death - lights, low tar, ultra lights, and naturals. There is no safe cigarette.

Manipulation of Cigarette Design and Composition to Ensure Optimum Nicotine Delivery

A Federal Court has ruled that Philip Morris USA, R.J. Reynolds Tobacco, Lorillard, and Altria deliberately deceived the American public about designing cigarettes to enhance the delivery of nicotine, and has ordered those companies to make this statement.

Here is the truth:
• Philip Morris USA, R.J. Reynolds Tobacco, Lorillard, and Altria intentionally designed cigarettes to make them more addictive.
• Cigarette companies control the impact and delivery of nicotine in many ways, including designing filters and selecting cigarette paper to maximize the ingestion of nicotine, adding ammonia to make the cigarette taste less harsh, and controlling the physical and chemical makeup of the tobacco blend.
• When you smoke, the nicotine actually changes the brain - that’s why quitting is so hard.

Adverse Health Effects of Exposure to Secondhand Smoke

A Federal Court has ruled that Philip Morris USA, R.J. Reynolds Tobacco, Lorillard, and Altria deliberately deceived the American public about the health effects of secondhand smoke, and has ordered those companies to make this statement.

Here is the truth:
• Secondhand smoke kills over 38,000 Americans each year.
• Secondhand smoke causes lung cancer and coronary heart disease in adults who do not smoke.
• Children exposed to secondhand smoke are at an increased risk for sudden infant death syndrome (SIDS), acute respiratory infections, ear problems, severe asthma, and reduced lung function.
• There is no safe level of exposure to secondhand smoke.